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With a soul of a child I live my life through games.


Ever since 1995 I have played a lead role in almost every Israeli game show either as a writer, editor, game manager or creator.


As VP content for Mars Games I became a pioneer in the digital entertainment business, responsible for some of the most successful game portals in the Israeli market.


My work in creating 2nd screen and other applications with Viacom Israel include some of the most downloaded apps in the local Google Play and App Store.


In 2012 I co-founded "i.o. formats"  together with my long-time friend Oded Kramer specializing in creating, developing and planning game concepts, digital games and TV formats.


When I'm not creating games, I’m playing games and when I'm not playing games, I’m playing the piano...

Photography: Itzick Biran

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